In the United States, the legal online lottery market is currently expanding. There are six states that have already legalized online lotteries and several more are attempting to do so.
The market is fragmented, with key players focusing on geographical expansion, investment in user-friendly games and strategic partnerships. But sales of lottery tickets are still not widespread.
The main utility of an online lottery is to allow people to purchase tickets without having to physically visit a store. However, the United States government heavily regulates lottery ticket sales.
Some states have limited the number of lottery games available for online purchases. Some even have restrictions on who can buy tickets.
New York, Illinois, Maryland, Michigan, and Pennsylvania are among the states that offer online lottery games. Most of these games are played by the same rules and methods as physical lottery games.
Several online lotteries are also developing instant game services, which are played on the web or through mobile applications. These instant games offer wagering, as well as the chance to win prizes.
Some of the most popular online lottery games include Mega Millions, Fantasy 5 and Powerball. The grand prize in the latter two games is often in the hundreds of millions.
The global online lottery market is also highly competitive. Key players are investing in expanding their portfolios and developing user-friendly online games.
Currently, the biggest national lottery in the US is MegaMillions. Many other lottery games are available, including Keno.